Head of Product Led Growth
Bosta· EG·
About Bosta
Bosta is on a mission to revolutionize the e-commerce post-purchase experience. We're building end-to-end logistics infrastructure, from first mile to last mile, powered by tech that puts customers first. As we scale toward 1M+ parcels/day, growth is no longer just a marketing function: it's a product discipline embedded in everything from consumer services to Payments and merchant ecosystem tooling.
About the Role
We're hiring a Head of Growth (Product-Led) to own how Bosta acquires, activates, monetizes, and retains users through the product itself, not just campaigns. This is a hands-on leadership role sitting inside the Product function, blending product management, growth strategy, performance marketing, and data science into a single accountable owner.
You'll lead the squads that directly drive Bosta's consumer and merchant growth loops: Growth, Ecosystem, Consumer App, and Payments, and you'll be judged on outcomes (activation, conversion, retention, revenue), not feature output.
About the Product
Bosta's ecosystem spans consumer-facing apps, merchant tools, and the internal systems that power Operations, Support, and Sales. The Consumer App, Payments, and Ecosystem (e.g., Shopify integration) surfaces are the primary growth levers, where UTM attribution, promo mechanics, loyalty, VAS attach, and merchant funnel design directly move the business. This role owns the strategy that ties all of it together.