Performance Marketing Specialist (Meta Ads)
Viktor· Warsaw, Poland·
The Short Version
You run Meta as Viktor's paid acquisition channel, hands-on in the account every day. Facebook, Instagram, the full Meta ad stack. You work under the Meta Lead, and the account is yours to run. You think in experiments, ship creative fast, and treat the account as a system to optimize, not a dashboard to report on.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Meta is one of the channels we believe in.
Day-1 operator. Day-180: the operator this account can't run without. You do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do
Run the Meta account hands-on. Campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.
Run the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Run measurement and attribution. CAPI, pixel hygiene, conversion modeling. You know what's real and what's noise.
Build the audience and creative library. The playbook compounds.
Work with your Lead on budget and priorities. Push back when the data says so; the good ideas win.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from Meta. Not on impressions, CTR, or campaign count. "I'd need a media buyer and a creative team" is an instant no-hire. You're the media buyer and the creative director.
How You'll Know It's Working
30 days: account audited, tracking clean, wasteful spend killed, first experiments shipped. 90 days: Meta runs to a documented playbook, with a creative library deep enough to sustain testing velocity.
Who You Are
1-2 years (up to 3) of hands-on paid social experience with Meta at the core, at a web-based SaaS or ecommerce company, accountable for pipeline or revenue. AI-native SaaS is a strong plus.
Sharp. We care more about how you think than how long you've been doing this.
Direct media buyer. You've built and run Meta campaigns yourself - your hands in Ads Manager, your name on the results.
Comfortable with data. You read the platform directly, form a view, and act.
Documented experimentation practice. You can show the cadence and the wins.
AI-native daily workflow. Claude, generative creative tools, and similar are core to how you work.
Why This Role Is Different
No agency layer. The account is in your hands every day.
The Co-Founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
Even Better If
You've scaled paid social from zero at a Series A or B B2B SaaS.
You've worked on AI or PLG products.
You've built and run a creative production system without a full in-house team.
How we work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.
We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Why Viktor
We're one of the fastest-growing companies in the world. The product works. The market is pulling.
This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.
That doesn't last forever. Right now, it's still true.
Compensation
Top-of-the-market salary and the kind of ownership that only exists at this stage.
The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.