Product Marketing, Senior Manager

Who We Are & Our Vision

At GovTech, we don’t just build apps and technology; we build the digital infrastructure of an entire  nation. Our mission is to transform the delivery of public services through technology that is seamless, secure, and—above all—human-centric.

The Product Marketing Team is the bridge between world-class engineering and millions of users. We don’t just "launch" products; we drive adoption, build trust, and ensure that every digital touchpoint improves a life. Our end goal is that through our work, Singapore becomes a model of how governments can use technology to improve the public good, and that GovTech products are loved and have a positive impact across Singapore.

The Portfolio: Impact at Scale

You will oversee a diverse ecosystem of products that have redefined the Singaporean digital experience, examples include:

• Singpass: The trusted digital identity of every Singaporean.
• GovWallet: Revolutionizing how government payouts and credits reach citizens.
• BookingSG: Making bookings seamless for public officers and citizens.
• Oobee: Making digital accessibility a reality for all.
• Ownself Gather: Simplifying case management for public service

About the Role

As Senior Manager, Product Marketing, you will own the end-to-end GTM strategy for a portfolio of GovTech's most impactful whole-of-government products. You will drive adoption at scale, translate complex technical capabilities into compelling narratives for technical and non-technical stakeholders, and build the measurement frameworks that prove what's working. This is a rare opportunity to shape how the entire nation of Singapore experiences government services.

What You'll Own:

• Own end-to-end GTM strategy and execution for assigned GovTech products, from positioning and messaging to launch and post-launch adoption tracking.
• Define and drive product positioning, user segmentation, and value proposition development for B2B and B2B2C audiences.
• Identify product discovery channels and user touchpoints to drive adoption, activation, and retention.
• Analyse product funnels and engagement data to surface friction points and direct intervention strategies.
• Build and maintain sales enablement and stakeholder enablement assets, translating technical roadmaps into value-based narratives for policy makers, agency directors, and product teams.
• Partner with Product, Engineering, Data, and Policy teams cross-functionally to align GTM plans with product roadmaps.
• Define and track success metrics, plus build feedback loops that inform product and marketing decisions.
• Function as an Individual Contributor within a team of PMMs
  
  

Requirements & Qualifications

Experience

• Seniority: Minimum 6–8 years of experience in Product Marketing or Growth roles.
• Seasoned Marketer: Have a demonstrated ability to plan and execute marketing or product marketing strategies. Prior work and personal projects count for much more than specific degrees.
• SaaS Expertise: Minimum 2 years in Enterprise SaaS. You must demonstrate experience managing complex B2B or B2B2C product lifecycles, API-led ecosystems, and platform adoption. 
• People Management: Proven experience working in teams and influencing across multi-levels of stakeholders. Having managed a small team or reports will be a plus.

 

Skills

• Go-to-market Fluency: Expert-level knowledge of Go-To-Market (GTM) strategy and a proven track record of executing on plans proficiently and managing budgets efficiently. An ability to work and influence across different product teams to scale adoption and grow users, plus improve retention rates of GovTech products. 
• Market & User Intelligence: Proven ability to turn research on user behaviour and adjacent product ecosystems into insights that sharpen product positioning and identify adoption opportunities.
• Data & Analytics: Have exceptional ROI-tracking skills, able to prove what is, or isn’t, working. You must be able to perform independent data deep-dives to validate marketing decisions and create feedback loops. A proficiency in a GA4, Mixpanel, or Amplitude is ideal.
• The SaaS "Lens": You bring a "Product-Led Growth" mindset. You view B2B2C and B2B products like GovWallet or BookingSG through the lens of user friction, activation, and retention while managing them as an integrated ecosystem rather than a collection of features.
• Narrative Excellence: You are a world-class writer and presenter. You can take a 50-slide technical deck and distill it into a 3-slide "Vision Pitch" that inspires action, as well as crafting a message that resonates with every end user. Proven ability to build enablement assets, one-pagers, ROI narratives, pitch frameworks, and training programmes, that equip non-marketing stakeholders to drive product adoption on your behalf. 
• Stakeholder Diplomacy: The ability to navigate the "Gov" in GovTech. You can translate complex technical roadmaps into value-based narratives for non-technical policy makers and technical product team members alike.
• AI & Emerging Tech Awareness: Familiarity with how AI is transforming digital service delivery and user experience. Ability to translate AI-driven product capabilities into plain-language value propositions for non-technical audiences, and an interest in applying AI tools to improve marketing efficiency and content quality.

 

Why join us? 

Because in most companies, "Product-Market Fit" means a better quarter. At GovTech, it means a better country. With us,  you’ll have the opportunity to shape and improve the lives of everyone in Singapore. 

What we offer you:   

GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation.    

Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programs.  

We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you.   

 

Learn more about life inside GovTech at go.gov.sg/GovTechCareers. 
Stay connected with us on social media at go.gov.sg/ConnectWithGovTech