Segment Marketing Lead

At Colibri Group, culture is at the heart of everything we do. Our values: Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve!

Colibri Healthcare provides professional education and workforce solutions for nurses, nurse practitioners, allied health professionals, and other healthcare learners. Our programs help people prepare for important career milestones, maintain credentials, and continue growing throughout their careers.

As we expand, our direct to consumer business, we are organizing marketing around the audiences we serve. Each customer segment has a leader who understands that audience, sets the strategy, and brings the right teams together to grow the business.

About the Role

The Segment Marketing Lead will be the marketing leader for our Nurse Practitioner audience. You will help more Nurse Practitioners discover, choose, and continue engaging with Colibri Healthcare's education products.

You will own the segment's marketing strategy and performance across the full customer journey. You will set priorities, guide a team, and partner with channel experts across paid media, CRM, content, creative, analytics, product, and operations. You will not be expected to personally execute every channel; your impact will come from knowing the customer, making clear decisions, and helping teams move together.

This role may be a strong fit if you are a B2C growth marketer who pairs customer empathy with data, can turn insight into a focused plan, and enjoys leading people through change. You are comfortable moving between big-picture strategy and the details needed to make the work real.